Tough Guy Vocals to keep you Trucking
Rough, tough, strong and ready to get the job done, the truck is woven into the story of America. Born on a dairy farm in Ohio, and raised in Texas, Rob Reed brings his rugged, gritty, bold and commanding resonance to capture the essence of the quintessential American vehicle.
His deep, booming voice with its working man edge strikes the right note to voice your images of wide open spaces and dusty, work sites. Whether Rob is using his blue collar bad-assery, his smooth, persuasive bass or his bold authoritative steeliness, Rob Reed’s voice tells the story of how America was won, of the hard work and determination of the people who worked to make that happen.
In fact, Rob is so perfectly suited to this market he was once told by a client that if a truck could speak, it would sound exactly like Rob Reed.
The American Pick Up Truck
Pick up trucks have always formed part of the American story and their growing popularity indicates they always will. In this day and age the nostalgia behind the pick up is our link to an age of unconquered plains and dusty wagon trains, an age when everything was possible given enough work and determination.
On their own pickup trucks account for 15% of US vehicle sales, or put more simply, Americans buy around a million pickups a year.  With the blue collar gravel to his vocals, his articulate reads and indistinguishable accent, Rob Reed is the voice of the working man or woman across America.
A Versatile Voice for a Varied Vehicle Market
With 1.9 trucks or SUVs sold for every 1 automobile, the story of the pickup, or light truck is evolving, and the consumer who buys those trucks is as varied as the number of trucks on the market.
The target demographic varies amongst manufacturers. Gender breakdowns can be anything from 18% female in some trucks to almost 50% in another. It’s a similar story across racial, income and age demographics. No one type of person, or group of people, love their pickups more than any other.
With that kind of diversity, you need a voice that can appeal to all. Rob has the versatility and experience to reach your target demographic. Over thirty years in radio has given Rob that unique serving of rock ’n roll in his voice, and a gut level knowledge of how best to appeal to his listeners.
The Voice of the American Truck
Let’s call it like it is. Nothing says American like a classic rugged, pick up truck. They’re the workhorses that keep this country moving; hauling, towing, storing or just looking cool, no vehicle helps farmers, tradespeople, and outdoor enthusiasts more. The pick up drives America.
And when it comes to trucks, pickups are only part of the story. Rob’s deep, gritty voice would blend with all classes and sizes of truck.
Rob embodies the values dear to Americans, both vocally and personally. He’s a straight shooter and a man of integrity. Rob believes life needs to be lived to its fullest, and that love and laughter feed the soul. Like your customer he works hard and he delivers. With a professional home studio, Rob is also able to guarantee a high quality product that fits with your schedule and serves your needs.
In fact, Rob knows your consumer because he is your consumer, cruising his home town of Austin, Texas, in his big boy, four wheel drive pickup truck.