RADIO IMAGING DEMOS
Rob Reed – Radio Imaging
Radio is timeless. Before anyone dreamed of TV screens and iPads, there was radio. The greatest testament to this media and art form is its enduring popularity. With thousands of radio stations across the U.S., and growing access to radio on the web, there is no better time to reach an audience with radio than now.
With so many radio stations, how do you make yours stand out?
The answer is radio imaging. This is the sum of all of the sound effects, jingles, liners, and you guessed it – voice over – that create an unmistakable brand for your station. Radio imaging is the key to keeping your listeners coming back for more. It’s what sets you apart, and helps build your loyal fan base.
Even though radio imaging doesn’t really involve visuals, it does form the basis for how your listeners will remember your station, and what they’ll associate it with. Do you want an aggressive brand to go with your heavy metal music? Or a guy-next-door vibe that your audience will easily be able to relate to? Whatever the right style for your station, effective radio imaging is fundamental.
Where does voice over fit in?
Voice over gives life to radio. Listeners come to radio for news, entertainment, sports, and to just plain feel good! It’s the voices they hear that guide them through this experience, inspire emotions in them, and give them an escape from the daily grind. The radio audience can turn to familiar voices for comfort and dependability, and can even regard them as their friends.
This is the power of voice over. The ability to create a relationship with the listener. The feeling that radio voice over gives them that keeps them coming back for more.
So what do you need in your radio voice talent?
You need energy! You need excitement! You need a bold, commanding voice that instantly captures your listeners’ attention. For a big, booming sound, you’ve come to the right place. I can give your station that distinctive flavor it needs to pump up the crowd, and keep the party going!
You name it – I’ve done it. From an All-American voice for Country radio, to the fun feel-good sound of Classic Hits, I’ve got you covered. I can deliver the ultimate voice of rock-solid confidence – that strong, sexy sound that transports your listener straight to the beach on a hot summer day, playing volleyball with all the cool kids. Nothing beats that feeling any day of the year, especially when listening to the radio on a cold winter night.
All your radio voice over needs, taken care of in one place
More and more people are tuning in to radio for more than just music. News shows, politics, sports recaps, and talk shows are a huge part of what draws listeners in and keeps them entertained and informed. Radio imaging allows you to effectively brand and market your station, for what makes it unique, and for all that it offers.
It’s important for your radio voice talent to embody your brand, emphasize your message, and do justice to your programming. News shows call for an up-to-the-minute, serious tone and cadence. Talk shows are more informal, but still need to maintain enough weight in the tone of voice to signal relevance. The latest update on a weather crisis requires an appropriate amount of urgency in its delivery; and the gravity of a national tragedy needs to be conveyed with sensitivity and heart.
A sense of urgency isn’t only needed in news programs and weather reports. It’s also necessary in sports radio. Sports fans tune in to radio broadcasts for the opportunity ro relive high points in the game, get closure on bad outcomes, and to catch up on what they’ve missed. A good voice talent will anticipate their audience’s emotions, and deliver the recap with all the excitement and suspense of the real game.
I’ve got all these different styles and tones covered, so you can trust that your radio voice over needs will be met.
A touch of humor
Radio is entertaining, and a big part of that is making people laugh. But telling a joke successfully is no easy feat – the most important aspect of humor is timing. That’s because for a joke to be funny, it needs an element of surprise. I have just the right skills and experience to nail the timing when I deliver a line – and that’s no joke.
Get ready, this is 96.9 FM radio, where we play ALL the hits..
Let’s get started. With all that radio has to offer these days, you need the strongest voice talent to do the job. You need the ultimate in bold, exciting sound that will carry your message loud and clear. You need… a voice your audience won’t soon forget.