Rob Reed – Automotive Voice Over
Automotive advertising is a fast-paced, high-energy business. Inventory is always changing – you need to clear your lot and make room for new models. But in today’s market, you have many different buyers who all respond differently to advertising. Hard sell, soft sell, radio, TV, social media – you have to reach your customers wherever they are. Whether they’re at the gym, commuting to work, driving the kids to school or relaxing at home in front of the TV, you want to get them excited about their next new car! All while highlighting your honesty, superior service, and best prices in town. The choice of voice over talent can make all the difference. You need someone flexible, versatile and adaptable who can speak rapidly and clearly, with an authenticity and authority car buyers can trust.
WHAT MAKES A GREAT AUTOMOTIVE AD STAND OUT?
Beyond the obvious product imagery – trucks towing monster payloads, the sleek lines of a luxury sports car, the practicality of the latest family SUV – and apart from a soundtrack playing country, rock ‘n roll or contemporary pop music, a solid automotive ad needs a trustworthy messenger. A skilled voice over actor with the talent to embody all the makes and models in the line can take your ad from “good” to standing out in a crowded field.
Choosing the perfect voice for your brand is just smart business. Communicating your message takes more than just words. A skilled voice over embraces tone, timbre, attitude, and emotion to create a mood or atmosphere that brings customers to your dealership. Knowing the appropriate choices to make in delivering your message and how to reach each individual type of customer helps those buyers relate and make a connection to your product line and trust you to deliver the best quality and price.
BELIEVABLE, TRUSTWORTHY VOICE OVER DRAWS IN CUSTOMERS
In today’s market, to be convincing, automotive commercials need to be a conversation with their audience. No matter what the style of the message is – be it a hard sell, a tough, strong announcement of a new sales offer or a smooth, seductive enticement to come drive a sexy new sports car – today’s buyers are moving away from being “sold”. They want to feel as though you’ve started a conversation with your automotive ad that makes them want to know more and brings them to your dealership.
You need a skilled voice over talent to balance the style of your commercial with the feeling that the voice is of a trusted friend or neighbor who wants the best for your car buying experience. An effective voice over will hit all the right notes, find the keywords, deliver the concepts and phrasings that attract your customer to your brand without ever letting them know that they’re doing it.
HOW I APPROACH YOUR AUTOMOTIVE COMMERCIAL
Every commercial is different. But to truly capture an audience’s attention, a foundation of credible, dependable voice over is where I start. From that solid basis, I then tailor my approach to best fit the style of the commercial. I adopt a gritty, tough outdoorsy persona for trucks, jeeps and exciting, rugged vehicles to capture that sense of strength and adventure. For sleek and sexy luxury brands I might bring the delivery in and make it a private, suave conversation just between me and my fellow connoisseurs. For a friendly, family vehicle I may strike a more laid back, lighter tone or focus on safety features with a more serious delivery.
Bottom line, whatever your brand needs, I can deliver it. Need a deep, booming voice with a tough edge and a heart of gold? I’m your guy. Want a man of mystery? Reed, Rob Reed, at your service. Looking for that neighborly or fatherly no-BS delivery? Look no further.
ELICITING THE EMOTION THAT MOTIVATES ACTION - AND SELLS YOUR BRAND
There really are few better feelings in life than finding and driving away in the car of your dreams. You want your customers to have the anticipation of that moment when they will take the wheel and be in control – from hearing your commercial. That feeling of excitement happens when your ad successfully stirs up emotions and desires and leaves your listener knowing they MUST take action.
You’re in luck, because eliciting emotion and helping sell your brand is what I do best. I work hard to make your commercial stand out and be remembered long after it is over.
TOP NOTCH SERVICE
I’m also passionate about creating a relationship with my clients. I understand that turn-around time is important in today’s fast-paced world of automotive ads. In the beginning, my clients are regularly surprised that I can turn around audio, routinely within the hour. But once we’ve worked together you’ll know that I endeavor to respond to emails, phone calls and text messages as fast as possible. And in this industry, fast pays. I like to think of myself as part of your team and not just another vendor. One that you can turn to again and again for quality voice over work.
So shift gears, accelerate your brand and let’s create your best-in-class commercials together!